The Woodward Collection of Advertising consists of over 4 million ads from magazines and newspapers designated by product type, brand, date, and sometimes region, dating from the early period of mass advertising in the late 1800’s through the 1980’s. The collection represents the social, economic, and cultural changes in the United States through printed, ephemeral advertisements particularly targeted at the developing middle class American. In its current state, it is impossible for users to determine whether the advertisement they need is included in the collection, let alone where in the collection it can be found. The key to providing access to the Woodward Collection’s history of American consumer culture and values and the ability to integrate the collection into research and instruction is to improve its preservation, inventory, and access thereby facilitating the research process for a wide variety of users. The grant project will produce a searchable online EAD finding aid, MARC record, and website describing the collection. As part of the dissemination stage of the project, printed postcards will be produced to distribute to students, faculty and researchers both locally and nationally.